We think that these 3 things are important defining points about clean protein.
We don’t care if you buy from us or not rather it is important that you don’t put crap in your body.

We hope this helps. What do you think?

Please leave a comment below.

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3 Things That Define Clean Protein?

As a result of watching this video you will understand what is clean protein.

Our definition is that clean protein has qualities:
1. That are formulated for maximum nutrition not a price or selling point,
2. Has natural blend ratios to meet a nutritional goal, not hidden or
manipulated ratios.
3. Meets the FSANZ guidelines.

Let me explain a little more.

1. Not Formulating to a Price or Selling Point.

If you want to reduce the price of a natural protein you add amino acids to fill the blend.

That is you add something that is cheaper than the base protein to reduce the cost.

For example, 50% x $30/kg + 50%x $6/kg = 100% at $18/kg.

When you add amino acids they are 100% protein so they spike up the protein count above the base protein to make a great HIGH PROTEIN COUNT selling point.

If you ever see a flavoured protein with a higher protein count than the raw / natural flavour you will know this protein is spiked.

2. No Hidden or Manipulated Blend Ratios

You can buy whey protein blends shopping for whatever has most protein count for lowest cost.

The food labelling laws require the ingredients to be listed most to least, so if a protein has more whey protein isolate than whey protein concentrate it is put first on the ingredients line.

But not all labelling is accurate and if you see a blend that has whey protein concentrate first it might be a case of 95% whey protein concentrate and 5% whey protein isolate.

This is done to reduce cost as Whey Protein Isolate (WPI) is more expensive than Whey Protein Concentrate (WPC).

You can always ask the vendor what is the ratio before you buy and they may or may not tell you.

This is why we named our Whey Blend – Whey 50/50 so you know the ratio upfront.

3. Meets the FSANZ Guidelines.

It is not always wrong to add additional aminos if it is for a specific
purpose and to the limits set by Food Standards Australia and New Zealand.

For example, we add glycine to our Pea Protein for 2 specific reasons:

1. To round out the stevia aniseed aftertaste and
2. To make the product less gluggy.

Without the glycine the shakes are as thick as mud and undrinkable. This is a
healthier choice of emulsifier than alternatives.

Hope this helps you understand what defines a clean protein.
If it has please give us a like, share or comment.

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