#2 Best Seller in Proteins

Whey Protein Isolate . WPI Powder . All Natural . Fitbits Australia

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$44.99$198.99 incl GST

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Leigh from Rowville, Michelle from Merewether & 20 others bought this item recently.

Product Description

What Whey Protein Isolate
Are You Made Of?

If you are transforming from:

  • Weekend warrior to serious competitor,
  • Couch potato to fit and active,
  • Overweight to weight loss success story,
  • Health scare to glowing,
  • Lacking strength & willpower to being physically mentally tough & strong,

Then the Whey Protein Isolate you buy & your diet is going to be very important to your success.

If you are what you eat, then it has to be clean and natural without the crap.

Here’s why.

About 40% of your body is muscle and about 20% of that muscle is protein. Your body isn’t as good at storing protein as it is fat. And after exercise, your muscles can start to oxidise. Your body is craving amino acids and proteins to stop catabolism and recover from muscle microtrauma.

The normal solution whey protein isolate suppliers offer is to sell a blend of protein with added amino such as BCAA, taurine, glycine, glutamine and the like. But the real problem with premixing in amino into whey protein isolate is that you are unable to control the dose timing and the mix that that is right for your body.

This gives sub-optimal nutrition results but is convenient if you don’t know what you’re doing and you don’t care about maximising your nutrition.

If the additives in the WPI are crap you are going to feel nauseous and unwell which might make you binge eat or skip training. Say goodbye to those gains you have been working so hard to earn.

At Fitbit’s our philosophy is the opposite approach to the major players in the market.

We are a back to basics whey protein isolate supplier and believe perfection is when you can’t take anything more out, not add it in.

Our blends are clean, natural and minimal.

What’s in

  • Premium high-grade grass fed Australian protein
  • Natural flavour
  • Natural sweetener – stevia
  • Natural colours
  • Guar gum. (Used in vegan cooking)

Select the flavour you like to see the label and nutrition panel image above.

What’s out

  • Ace-K
  • Artificial Sweeteners
  • Artificial Colours
  • Banned Sports Additives such as maca
  • Dextrose
  • Diexane
  • Fillers
  • Fructose
  • Glucose
  • Gluten
  • GMO Soy
  • GMO’s
  • Maltodextrin
  • Palm oil
  • Palm sugar
  • Preservatives
  • Saccharin
  • Skim Milk Powder
  • Sucralose
  • Synthetic Additives
  • Synthetic Caffeine

You see it’s what is taken out that defines the best protein powder not what is added.

How to Take Our Whey Protein Isolate

You can dose your amino at the time and rate that is best for your body weight. Follow our best body building supplements protocol calculator.

So now you know a bit about our whey protein isolate powder you might want to know a little about us.

We are a small family business, not a Corporate brand. We are not interested in hype rather trying to let our product and customers do the talking for us.

We offer Australia wide free delivery and our customers are not the average cheapest price buyers. They are exceptional and truly care what they put in their body. 

If you do too, give us a go and add your favourite flavour to the cart now.

We have a 60-day money back guarantee and we will even pay to return ship it back to us if you want us to. We don’t think you will.

What Is In This For You?

Let’s recap, your buying:

  1. High-grade whey protein isolate powder
  2. It’s all natural
  3. It’s all clean without fillers and junk additives.
  4. Has no sugar rather sweetened with stevia.
  5. It keeps you in control.

We offer:

  1. Free shipping
  2. 60 day guarantee with free returns
  3. Small business personal service
  4. No BS.

With nothing to lose and all to gain add your favourite flavour to the cart now.

PS you might like to hear

What our customers say:

Great product!
The WPI is the cleanest product I’ve ever used. It gives great results and is an excellent post-workout protein shake!
 Its great to have access to real quality protein products that have not been loaded with numerous additives. As an ex fitness instructor I have kept in touch with the various protein products on the market for years. The WPI from fitbits is the best I have used. 

As a leukaemia sufferer I am very careful about my food intake as I have to care f

or my immune system. So it is great to have such a pure product.
In addition asI have zero sugar intake it is refreshing to have a product with zero added sugar or sugar substitute (the unflavoured natural WPI)
Keep up the good work guys!



“Thank you for the sacrifices, dedication and focus, I will remain a loyal client because of your great service, honesty, and commitment.

All the best to you both and your family, now you have built a solid foundation of trust, integrity, quality of products and service ethics, 2017 will be the year which reaps the rewards you have both worked so hard for and achieve the success you truly deserve.

Hand on heart, I am eternally grateful that you guys are always there for me..”


“You’re doing a fantastic job.

Your commitment to quality, clean products and after sales service is above and beyond.

Keep up the great work guys.”


“Keep up the amazing work guys,

Your delivery is super fast, tastes amazing and

I am so happy to know that I am actually getting a quality product-

I am happy to pay the extra knowing that I am fueling my body better.”



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Additional information

Weight N/A
Dimensions N/A

Banana, Chocolate, Ice Coffee, Multiple Flavours, Natural / Unflavoured, Strawberry, Vanilla


1Kg, 2Kg, 3kg, 4kg, 5kg

3 Reasons Why You Should Buy Clean Protein

As a result of reading this guide you will know 3 reasons Why You Should Buy Clean Protein

1.It’s The Law

  • Food Standards Australia and New Zealand (FSANZ) publishes the maximum limits of inclusions in sports supplements.
  • The regulatory standards are enforceable by various food laws at both the state and federal level.
  • FSANZ seeks scientific advice from experts working in research agencies, universities and other organisations to set safe limits.
  • Go beyond the limits and you risk health side effects.

2.You Have Better Knowledge of What You Are Putting In Your Body

  • When you consume clean protein you have better clarity on the origin of ingredients.
  • Often secondary sources of protein are sourced to be as cheap as possible.
  • For example, take Isoleucine and Leucine and Valine the ingredients of BCAA.
  • Cheap versions are made from duck feathers or human hair.
  • Vegan or vegetarian versions are not and if you buy these separately generally you will have more information on these products than just a single line in a nutrition panel.

3.You have better control over your dosage

  • This is important if you are serious about getting results.
  • Amino’s generally are dosed by grams per kg of body weight.
  • The dosage for a 56kg women is different to a 95 kg guy.
  • When you separate base protein from aminos you can control your intake individually not let a manufacturer sell you their one size fits all dose.

Hope this helps you understand why you should buy clean protein.

3 Things That Define Clean Protein?

As a result of reading this guide you will understand what is clean protein.

Our definition is that clean protein has qualities:

  • 1.That are formulated for maximum nutrition not a price or selling point,
  • 2.Has natural blend ratios to meet a nutritional goal, not hidden or manipulated ratios.
  • 3.Meets the FSANZ guidelines.
  • 1.Formulated for Maximum Nutrition Not Formulating to a Price or Selling Point.

If you want to reduce the price of a natural protein you add amino acids to fill the blend. That is you add something that is cheaper than the base protein to reduce the cost. For example, 50% x $30/kg + 50%x $6/kg = 100% at $18/kg.

When you add amino acids they are 100% protein so they spike up the protein count above the base protein to make a great HIGH PROTEIN COUNT selling point.

If you ever see a flavoured protein with a higher protein count than the raw / natural flavour you will know this protein is spiked.

  • 2.No Hidden or Manipulated Blend Ratios

You can buy whey protein blends shopping for whatever has most protein count for lowest cost. The food labelling laws require the ingredients to be listed most to least, so if a protein has more whey protein isolate than whey protein concentrate it is put first on the ingredients line.

But not all labelling is accurate and if you see a blend that has whey protein concentrate first it might be a case of 95% whey protein concentrate and 5% whey protein isolate.

This is done to reduce cost as Whey Protein Isolate (WPI) is more expensive than Whey Protein Concentrate (WPC).

You can always ask the vendor what is the ratio before you buy and they may or may not tell you.

This is why we named our Whey Blend – Whey 50/50 so you know the ratio upfront.

  • 3.Meets the FSANZ Guidelines.

It is not always wrong to add additional aminos if it is for a specific nutritional purpose and to the limits set by Food Standards Australia and New Zealand.

For example, we add glycine to our Pea Protein for 2 specific reasons:

1. To round out the stevia aniseed aftertaste and

2. To make the product less gluggy.

Without the glycine the shakes are as thick as mud and undrinkable. This is a healthier choice of emulsifier than alternatives.

Hope this helps you understand what defines a clean protein.

3 Ways How To Know If Your Protein Is Clean

As a result of reading this guide you will know 3 ways how to tell if your protein is clean.

These are:

  • 1.Comparing a raw natural protein count to a flavoured protein count.
  • 2.Carefully looking at the ingredients and nutritional panel
  • 3.Paying attention to your price gut instincts.

Please let me explain a little.

  • 1.Comparing a raw natural protein count to a flavoured protein count.

When natural proteins have additional flavouring like chocolate, cocoa etc added it reduced the base protein count below that of the raw base protein.

To compensate some manufacturers add in cheap aminos to inflate the protein count back up.

The risk here is 1. Losing control of your own ability to dose at the gams per kilogram of body mass right for you required for optimal results and 2. Possible negative side effects if dose is beyond FSANZ health guidelines.

  • 2.Carefully looking at the ingredients and nutritional panel

Pay attention to the ingredients line normally just under the nutritional panel on a product.

  • a.Check to see that there are no gaps indicated by a comma and a space and another comma.
  • b.Pay attention to what ingredients are in what order.
  • c.If you really want to go deep compare the nutrition information against Standard 2.9.4 of the Food Standards Code specifically schedules 16,17,19.
  • 3.Pay attention to your own gut instinct or intuition.

If a protein looks to be too cheap there has to be a reason behind it. The sports supplement industry is hyper competitive and there aren’t suppliers making outrageous profit margins, rather it is very much a volume game.

You may have heard us explain the principle involved in making a protein to a price point. Take 50% of a $30/kg product, mix it with 50% of a $6/kg product and you have 100% of a $18/kg product.

Question is do you know what is the $6/kg product and is it good for you?

Moving on, hope this helps you understand 3 ways how to check you are buying clean protein.


This product is not a sole source of nutrition and should be consumed in conjunction with a nutritious diet and appropriate physical training or exercise program.


Fitbits makes no ‘therapeutic claims’. Therapeutic is defined by the Australian Therapeutic Goods Administration (TGA) as:
1. Preventing, diagnosing, curing or alleviating a disease, ailment, defect or injury in persons or animals; or<br>
2. Influencing, inhibiting or modifying a physiological process in persons or animals; or
3. Testing the susceptibility of persons or animals to a disease or ailment; or
4. Influencing, controlling or preventing conception in persons; or
5. Testing for pregnancy in persons; or
6. The replacement or modification of parts of the anatomy in persons or animals.
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